Date: 04/20/2023
Time: 1 pm eastern
Run Time: 90 minutes including Q & A session
Leader: Brad Lebowsky MBA, Nonprofit Consultant
Credits: Awarded 1.5 PDCs by SHRM
Price: Webinar $295; Webinar + DL $349 (Share the download with your colleagues)
Audience: Executive directors, board members, department heads, managers and supervisors, etc.


Social media is everywhere. Facebook, Instagram, Twitter, YouTube, etc., have all become indispensable parts of our personal lives, and play an important role in our business dealings as well. For your organization’s community, employees, volunteers, and current and prospective donors’ social media is a way of life. They rely on it in their personal lives and expect these platforms to cross over seamlessly to their dealings with your organization. Nonprofits that are not already using social media or are not making optimal use of it, for building relationships, sharing their expertise, increasing their visibility, building their brand, and storytelling, are missing out on one of the greatest business opportunities to come along in recent times. Most important, it works and is cost effective if done correctly, thus helping to level the playing field between smaller and larger organizations and among competing nonprofit organizations and for-profit businesses. Without sounding alarmist, a nonprofit that refuses to get onboard the “social media bandwagon” or who is using social media tools such as Tik Tok, Facebook Messenger, Facebook, and Instagram inefficiently, is at risk of being left in the dust by nonprofit organizations who understand what these platforms are good for and what they aren’t designed to do.  Regardless of how far your organization has come, it’s important to conduct a social media management audit to make sure you’re making the most of this once in a lifetime opportunity. Please join Brad Lebowsky, a proven nonprofit consultant, as he guides you through your own social media management audit and demonstrates how social media can be used to advance your operating objectives in a cost effective and timely manner.


During this highly informative webinar Brad will be discussing:

  1. Facebook, Instagram, Twitter, Tik Tok, YouTube and other social media platforms and the role of each in assisting your organization to build relationships, share its expertise, increase its visibility, build brand awareness, and importantly, to effectively tell your story.
  2. Google’s importance in your social media strategy
  3. Staffing to build and maintain your social media program   
  4. Setting social media goals for expanding your community, increasing the number of donors, routine communications, telling your story, etc.
  5. Budgeting to achieve your social media goals
  6. Integrating social media platforms with your other marketing channels
  7. Performance benchmarks for gauging your success. For example: interaction and engagement, reach, leads, donor and follower acquisition, etc.
  8. Nonprofit social media best practices
  9. Routine posting frequency and other social media program management requirement
  10. 10.Deciding whether to rely on an outside consultant or in-house staff. Maybe some combination of the two.


Brad Lebowsky earned his MBA with an emphasis on nonprofit management specializing in finance and budgeting. He has more than 25 years of nonprofit management experience and is a sought-after speaker, author, and nonprofit consultant. His areas of expertise include budgeting, finance, grant writing, strategic planning, board training, retention of donors, employees, volunteers, and professional development.

Brad has worked with dozens of nonprofit organizations helping them to improve their performance and better fulfill their missions. In the current period of economic uncertainty Brad has a demonstrated track record of assisting his clients to improve their operations and to identify and take advantage of new opportunities as they arise.

Brad can be reached at As a speaker, author, consultant, or podcast host of the NEA Podcast on iTunes and wherever you find your podcasts, his overriding goals are to grow people, communities, and resources for nonprofit organizations across the country.